With the advent of the forty-eighth earth day, The Museum of Mount Kunlun Geopark officially launched the WeChat public platform.
With the development of technology, there are numerous ways for audiences to get information. Especially, WeChat has won the favor of many viewers with flexible pages and no need for downloading. Through the construction and operation of the official account on WeChat, Mount Kunlun Global Geopark and the Museum will gather WeChat users together and create a micro portal.
Also by building and promoting the micro portal for geological science popularization, it has maintained a group of certified target fans, set up a platform for science popularization and education and operation on WeChat. It will regularly send relevant data and the module that attract most attention from users. The information will be expressed in the form of big data. According to the analysis of information and activity registration, the management platform analyzes the parameters of promotional activities based on clicks and attributes. It provides the basis for science popularization and education and marketing in the future, improves the success rate of promotional and educational activities, and provides reference for us for better services.